The Script + Vine method of inner–outer branding for creative businesses is driven by the philosophy that what you stand for matters most and the visual representation of your brand should be a reflection of its inner beauty.
From your offerings to your voice on Instagram, branding has a hand in every piece of your creative business. It’s in your logo and brand colors, your web copy and voice on social media, your emails to potential and current clients and customers. Your brand is your root system, keeping your business stable, healthy, and positioned for growth.
*Just need a logo or other individual visual pieces? Check out my other branding and design packages.
I approach all design through a lens of partnership, and the Script + Vine Inner–Outer Branding Method takes work on both sides. You’ll have multiple rounds of homework to help you dig deep into what your brand is and what it represents. You’ll define what you do and, sometimes more importantly, what you don’t do. Together we’ll discuss your creative business goals and dreams as well as your fears and setbacks. We’ll unearth the soul of your brand and from there I will help you craft the visual and verbal pieces of your creative business branding to help you present and position yourself confidently.
Preview the Inner–Outer Branding Method with a free download of Lesson 4 of the brand exercise workbook (Dream Clients) here.
The Lady G Inner–Outer Branding Method includes:
- questionnaire to get to know you and your brand
- 1 one-on-one call to flesh out your vision
- 30+ page brand exercise workbook
- primary logo including:
- 3-4 initial concepts
- 3 rounds of revisions
- final logo files: color, white, black
- secondary logo
- watermark/brand symbol
- brand colors + typography
- 2-3 visual elements/symbols/patterns
- final visual brand + mood boards
- collateral digital designs:
- business card
- letterhead or postcard
- social media templates
- custom welcome kit PDF
- brand guidelines book
- exclusive rights to artwork
who I work with
I primarily provide branding for creatives: designers, makers, artists, florists, stylists, event professionals, writers, bloggers, photographers, and coaches. The Inner–Outer Branding Method is best for you if you’re a creative business owner who has been running your business (either full time or as a side hustle) for at least one year. Most of the business owners I work with on branding are in a transitional period. They’re not attracting their dream clients or customers and things just feel off; their business has evolved and their branding no longer fits with what they offer, how far they’ve come, and where they want to go.
*If you’re newer to business and think the full package is what you need, shoot me an email for more information and let’s see if we’re a good fit!
why work with Script + Vine
While working through the Inner–Outer Branding Method, you’ll have a friend and guide (me!) to help you through this transformative time as you reflect inward in order to refine the outward presentation of you and your business. At the end of working through the Inner–Outer Branding Method, your artfully created visuals will tell your brand story while you will be able to speak about your business effortlessly and with confidence because you will completely understand it—inside out.
branding exercises / the 30+ page branding exercise workbook will help you craft your brand story, language, and content plan
one-on-one calls / by gathering more of the essence of you, I’ll be able to better help you get to know your brand’s voice and vision
design process / custom calligraphy, lettering, and illustrations are all done by hand and uniquely for your brand, giving you completely one-of-a-kind visuals
design style & aesthetic / my style tends toward the minimal & expressive, enhancing your brand’s voice, products, & services rather than overpowering them
6-8 week timeline / I only take on a minimal number of branding clients at a time so that I can devote my attention to each client fully
how to work with Script + Vine
The Internet is a magical thing, and I’ve been fortunate to work on branding for creative businesses with entrepreneurs around the world, from Helsinki to Portland to local creatives in the Baltimore/DC area. If you’re ready to learn more or dive into the Inner–Outer Branding Method, send me a message to get the process started.